温岭交通旅行社导游薪酬管理存在问题的研究毕业论文（可编辑）.doc

经典文档 下载后可编辑复制 温岭交通旅行社导游薪酬管理存在问题的研究毕业论文 毕业论文 (20_ _届) 温岭交通旅行社导游薪酬管理存在问题的研究 摘 要 中国经济的呈现飞速发展的状态,综合国力不断壮大的同时,旅游业也在迅猛发展中,随着人们的生活日渐富裕,旅游已成为大家度假、休假的重要娱乐项目之一,于是旅行社的数量也在呈现增长趋势,而导游又是旅行社的核心力量,因此,建立一套合理的导游薪酬体系,提高导游工作的积极性,提高导游的服务质量,是发展旅游业的首要任务。本文通过在国内外导游薪酬设计研究现状的基础上,对当前导游薪酬制度中存在的问题进行了解和分析,分析温岭市交通旅行社导游薪酬的发展现状,找出此类旅行社薪酬设计存在的一些问题:薪酬标准的合理性,导游回扣问题,导游缺乏激励,人才流失严重,导游服务质量等问题,并找出相应的解决措施,完善导游薪酬体系,激励导游的工作积极性,提高导游的服务质量等。通过对温岭市交通旅行社导游薪资的分析和解决方案的设计,找出一条适合国内旅行社发展的道路,保证导游薪资的合理性并对导游起到激励作用,不断地壮大自己,实现共赢,从而推动整个中国旅游业的发展。 关键词:基本薪酬;回扣;服务质量 Abstract Chinas economy Chinas economy is booming. With the comprehensive national strength growing, tourism also is in rapid development. As peoples affluence, tourism has become one of the important entertainment project you on holiday,So the number of travel agency is in the growing. The guide is the core strength, so, establishing a reasonable set of guide salary, raising guide work enthusiasm and raising guide of service quality become the primary task of developing tourism. This article through the outer guide salary design based on the present research at home and abroad, understanding and analyzing current guide the problems existing in the salary system, to analysis Wenling tour of traffic development status of salary, to find out some existing travel salary design problem: salary standard of rationality, guide kickbacks problem, lack of incentive, brain drain, service quality and so on. Based on the tour traffic Wenling compensation scheme design analysis and solution, finding out a suitable for domestic travel agency road of development, to ensure the rationality of the tour guide salary and to play inspiring role, constantly strengthening ourselves, realizing win-win, promote the development of Chinese tourism industry. Keywords: basic salary; kickbacks; service quality 目 录 1 绪论 1 1.1 研究背景 1 1.2 研究目的和意义 1 1.3 研究思路和方法 2 2 导游薪酬管理的相关理论 4 2.1 相关概念界定