亨地公司供应链管理剖析-工商管理专业论文.docxVIP

015M025王为拣 015M025王为拣 亨地公司供应链管理剖析 摘要 为有效架起商业伙伴之间的桥梁并取得竞争优势，企业正如鱼贯般地引入 供应链管理，并纷纷把注意里放在如何有效改善物流(上游流)、信息流(下 游流)、企业活动流和流经供应链的现金流等方面。供应链管理技术可用以创 造网络和商务之间间的协作机制，使同一供应链上的许多企业如同～个实体共 同对外竞争。目前， 供应链管理已成为企业物流经理、供应链经理和采购经理 们所要面对的重要工作。随着信息技术的不断更新和发展，供应链管理的功能 也同时得到引人注目的增强，一个有效的供应链已经成为许多企业取得商业成 功的基本要素，信息技术则是企业与供应商和顾客进行沟通的主要管道。毫不 例外，供应链管理也是亨地在高度商业竞争中取得成功的有力武器。运用物 流、供应链管理和现代信息技术理论，本文以亨地供应链管理为对象，剖析了 供应链管理的结构和供应链管理在国际零售商的应用，旨在通过对亨地的案例 分析达到如下目的：(1)剖析零售商供应链管理的结构及主要元件；(2)剖 析零售商供应链的功能和作用： (3)剖析供应链信息系统； (4)提出改进及 发展方向。 关键词：供应链，国际物流，零售商，信息系统，全球化 01SM025董为橼 01SM025董为橼 亨地公司供应链臀溉利折 Abstract Today，company after company is turning to supply chain management(SCM) in order to bridge the gap between trading pawners and win in competitions， Focused on improving the flow of matedal(downstream flow)，the flow of information《upstream flow)，and the flow of activities／workflows and last but not least the cash flow through the entire supply chain．Supply chain management techniques are used to create networks or tmde alliances in order to allow the participating companies to compete externally as though 柏ey were one entity．Until now，SCM was mainly a task of logistics，supply chain or purohasing managers within a company。The nature of logistics and supply chain management has dramatically changed as a result of new information technology．An efficient and effective supply chain is fundamental to the success of most businesses and information technology is now the channel forcing companies to transform their dealings with customers and suppliers，No exception。supply chain has been a most useful weapon搬at helps Heng Di to achieve to its significant SUCCESS ln high completive market． Through Heng Di’s SCM case and by using thoreies of Iogistics，supply chain management and information technoledge．this thesis explores architecture and application of supply chain management in international retail business． 1弧e objectives of this