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Abstract
As an important component of modern, insurance industry got a rapid development in
the recent 20 years, but the development mode is rough and the business structure is
irrational, there are still many problems and the development is at the basic level. To
fix those problems, insurance companies started to do self-improvement from before
and after sales; insurance consumers learned more commercial insurance knowledge,
while the supervision division focused the marketing trend closely and the supervision
became more systemic and scientific. Self-improvement from insurance companies,
consumers and supervision division is good for the development of whole insurance
market, but in reality, there are still many conflicts. Insurance association of China
was established for many years, it plays some role in maintain marketing order and
protect consumer rights, but the regional development imbalance and lack of service
spirit exist all the time. In that case, clarify the positioning and responsibility of
association is necessary, along with extending the advanced mature practical
experience. This essay is good for the long-term and health development of
association. China's '3rd Plenum' Meeting brings new opportunities and challenges for
the development of social association, in the same year, Chairman Xi gave a deep and
systemic statement about carrying out the spirit of the meetings, he has more high
expectation on the role of industry association.
This essay includes 6 parts: the first part is the introduction of study background and
methods,
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