大学生对手机造型的偏好的研究-设计艺术学专业论文.docx

大学生对手机造型的偏好的研究 摘 要 当产品基本功能因素达到某一程度后，功能因素的加强对于消费者满意度的增加极不显 著。相对的，随着兴奋因素达到越多，消费者越能有欢心的感受，满意度越高。换言之，如 何在提供产品功能之外，更赋予产品适当造型以满足消费者感性与象征需求，以达到兴奋因 素的加强是值得深究的课题。本文借助定量分析的技术，分析产品形态特征与消费者感性的 相关性，从而达到有效掌握消费者感性与造型偏好的目的。 本论文在研究实验的前三阶段通过问卷调查，综合运用聚类分析法、因子分析法挑选出 具有代表性的手机样本和代表性感性语意形容词，建立手机造型要素表。第四阶段采用语意 差异法展开问卷调查，依据数量化Ⅰ类和多元回归分析建维度向消费者偏好的产品造型法 则。最后针对最符合当下大学生期望的感性语意形容词，根据语意对应的造型法则，设计出 一款符合该群体偏好的手机外观造型。 本研究期望能对进行消费者导向的新产品造型设计提供少许贡献。 关键词：大学生，造型偏好，感性工学，语意差异法 ABSTRACT When the basic functions of a product achieve certain level, the enhance of the function will have less influence on the satisfactory of the customers. Relatively, in pace with the increasing exciting factor, the customers will gain more happy feelings, along with the increasing of the satisfactory. In other words, how to modeling a product to meet the sentimental and symbolic needs of customers besides providing the function factor, so as to enhance the exciting factor is a topic which worth deep study. The developing of the Kansei Engineering, providing designers with quantitative determination skills, so as to know more about the correlation between the product morphological features and customers’ sentimental feelings. According to questionnaires, the former three stages apply cluster analyses, factor analyses selecting representative phone samples and image words, creating the form elements table of mobile phone. In the stage four, a questionnaire survey by semantics differential methods was carried out. In terms of the analytic result of Quantification Type Ⅰ, we can establish the rules about product form underlying the consumer’s preference image. Finally, on account of the college students’ most expected semantics adj. to design the mobile phone sculpt which suits the preference of this certain population by using the corresponding sculpt rules. Key Words: college student, sculpt preference, kansei engineering, SD methods 目 录 摘 要 ‐ 1 ‐ ABSTRACTIII 第一章 绪论1 1.1 研究背景1 1.2 研究动机2 1.3 研究目的3 1.4 研究范围与限制4 1.5 研究架构与