生产与作业管理期末报告主题物料管理—以麦当劳为例指导.ppt

Abstract This research discusses the topic about the serious competition in the fast food market. The product that Macdonald produces must make customer’s satisfaction. In addition to the influence of quality and price factor etc, the Macdonald decides an important matter that the material management is good and bad. In 121 countries in the six continents in the world, today Macdonald has surpasses 31,000 retail sales centers. The sales amount of Macdonald’s is about USD 40,630,000,000 in the world. We can see the dining catena brand and the gold arched door of the leader everyplace in the world. In addition to the standardized, Macdonald’s also supply the material management includes the control of time, personnel, material belong to a wreath of important company necessarily. The abovementioned facts form the study motivation as well. In order to built-up existence and profits .The purpose of the McDonalds material management is under the total target principle of the enterprise, to use the lowest cost material and provide the material to contribute the enterprise. Macdonald’s how to set up a set of efficient material management is the research purpose of this individual cases. The Material Requirements Planning, buys the management and stocktaking systems. The Macdonald’s uses the Material Requirements Planning, so it reduces the production cost. According to the situation of material demand, in purchasing management, Macdonald’s has its own an integrating purchasing system. Inventory is the most important system in material management, not only ensures it the progress as checking but also the training for checker. Because Macdonald adopts for its own suitable material management system successfully, it is in the lead of fast food industry right now. On the material management research of the Macdonald’s, Our group adopts the literature review and “in-depth interview” method. According to the research result of discovery, the Macdonald’s can