毕业论文-房地产企业公司的VI设计.doc

PAGE 摘 要 本组主要是完成一家房地产企业公司的VI设计，根据要求首先给这个公司设计个名称，我们设计的名称叫“融天空中花园集团”。并且根据该公司的特点，为之设计了一个简洁的标志。 之后我们小组陆续设计了包括：办公用品系列、标识系列、广告系列、服饰系列、交通系列、旗帜系列、环境系列、其它用品等六十多件产品，合成为一套完整的VI设计。整套产品具有着鲜明的行业特征，无论从颜色和样式上都比较生动。本设计主要运用了ILLUSTRATOR CS 这一款平面设计软件。完成了全部的矢量图形的绘制。 关键字：VI设计 标志 产品 矢量图形 Summary This group mainly completes a real estate Enterprise companys VI design, first gives this corporate design name according to the request, we design the name calls “to melt in the sky the garden group”. And acts according to this companys characteristic, has designed a succinct symbol for it. Afterward our group designed one after another has included: The office supplies series, the marking series, the advertisement series, the clothing series, the transportation series, the flag series, the environment series, other things and so on more than 60 products, the synthesis is set of complete VI designs. Whole set product is having the bright profession characteristic, regardless of is quite vivid from the color and the style. This design has mainly utilized ILLUSTRATOR the CS this section of plane design software. Has completed the complete vector graph plan. Key word: VI designs Sign Product Vector artwork 目录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc187732293 摘 要 PAGEREF _Toc187732293 \h 1 HYPERLINK \l _Toc187732294 Summary PAGEREF _Toc187732294 \h 2 HYPERLINK \l _Toc187732295 第一章 VI设计综合概述 PAGEREF _Toc187732295 \h 4 HYPERLINK \l _Toc187732296 1.1 VI的定义 PAGEREF _Toc187732296 \h 4 HYPERLINK \l _Toc187732297 1.2 VI基础要素系统设计表 PAGEREF _Toc187732297 \h 4 HYPERLINK \l _Toc187732298 1.3 VI应用要素系统设计表 PAGEREF _Toc187732298 \h 4 HYPERLINK \l _Toc187732299 1.4 VI设计的基本原则 PAGEREF _Toc187732299 \h 5 HYPERLINK \l _Toc187732300 第二章 设计软件介绍 PAGEREF _Toc187732300 \h 6 HYPERLINK \l _Toc187732301 2.1设计软件介绍 PAGEREF _Toc187732301 \h 6 HYPERLINK \l _Toc187732302 第三章 设计基本思路 PAGEREF _Toc187732302 \h 6 HYPERLINK \l _Toc187732303 3.1融天空中花园集团VI设计基本思路 PAGEREF _Toc187732303 \h 6 HYPERLINK \l