虎航旅游经济学解析价格弹性.ppt

Tiger airways;Outline ;Introduction ;Value added;2.How to calculate value added?;3. revenue and cost;Cost of intermediate goods;Aircraft Fuel;Equipment ;Maintenance ;Airport Landing and Other Fees;Other Operating Expenses;4.Positive or Negative?;Price elascity of Demand;the elasticity is :2.411 → elastic;the elasticity is:7.51 → elastic;Price elasticity of demand is:0.81 →inelastic;2010 2.41 elastic 2011 7.5 elastic 2012 0.81 inelastic;Theory : A measure of the responsiveness of the quantity of one good demanded to a change in another good’s price;Financial Year 11-12 Results “ Tiger Air ;Why they are substitutes;. ;4Grounded Event in Australia ; Our results of elasticity are calculated in an pure formula way without some reality elements. When finding the data flowing by a wide margin, “quantity” and “price” are not the only unchangeable reason. We can combine with many other parts.;Other analysis angle:;Tiger Air main costumer group in Asia;Price elasticity of Tiger Air ; Trend of Asia income and change of Tiger Air income ;The income elasticity is between 0 and 1. So,it is normal goods. The income of middle class increased ,but not highly enough to approach another class.Their demand for cheap tickets increase. For the people with relative low income,the flight tickets change from luxury goods to normal goods.the demand increases.;Supply elasticity of Tigerair;Factors Influencing Supply of Tigerair; 1Cost ;2Business Model;3Strategic Positioning;4Grounded Event in Australia ;;;Suggestion ;B. Improving the staff’s service quality. (through the research, we find that many passengers made complains about the attendant service. So I think there are some fields which can be improved.) 1.flight attendants service : formal uniform, polite talking ;2. The check-in staffs service attitude 3.The consumer-service workers att