蓝色星球的生命能源解析blue-ocean-strategy.ppt

Blue Ocean Strategy W. Chan Kim and Renee Maubourgne Edited by Chitchai P. Agenda Blue Ocean Strategy (BOS) Creating Blue Ocean Analytical Tools and Frameworks Formulating Blue Ocean Strategy Reconstruct Market Boundaries Focus on Big Picture Reach Beyond Existing Demand Get Strategic Sequence Right Executing Blue Ocean Strategy Overcome Key Organization Hurdles Build Execution into Strategy Conclusion Agenda Blue Ocean Strategy (BOS) Creating Blue Ocean Analytical Tools and Frameworks Formulating Blue Ocean Strategy Reconstruct Market Boundaries Focus on Big Picture Reach Beyond Existing Demand Get Strategic Sequence Right Executing Blue Ocean Strategy Overcome Key Organization Hurdles Build Execution into Strategy Conclusion Creating Blue Ocean New Market Space The Continuing Creation of Blue Oceans The Impact and Imperative of Crating Blue Oceans From Company and Industry to Strategic Move Value Innovation: The Cornerstone of BOS The Six Principles of BOS Impact of Creating Blue Oceans Profit and Growth Consequence Figure (TBA) Value Innovation:The Cornerstone of BOS Red Ocean vs. Blue Ocean Strategy The Six Principles of BOS Analytical Tools and Frameworks Strategy Canvas Four Actions Framework Eliminate-Reduce-Raise-Create Grid Three Characteristics of a Good Strategy Strategy CanvasUS Wine Industry in the late 1990s Four Actions Framework Eliminate-Reduce-Raise-Create Grid Case Study: Yellow Tail A New Value Curve –Strategy Canvas of Yellow Tail Strategy Canvas: Southwest Airlines Strategy Canvas: Cirque du Soleil Three Characteristics of a Good Strategy Focus Divergence Compelling Tagline Agenda Blue Ocean Strategy (BOS) Creating Blue Ocean Analytical Tools and Frameworks Formulating Blue Ocean Strategy Reconstruct Market Boundaries Focus on Big Picture Reach Beyond Existing Demand Get Strategic Sequence Right Executing Blue Ocean Strategy Overcome Key Organization Hurdles Build Execution into Strategy Conclusion Reconstruct Market Boundaries Path 1: L