实用外贸英语函电教程Unit one Styles and Features in Language and Ways in Writings of Buiness English Letters.ppt

外贸英语函电 外贸英语函电 Foreign Trade English Communications Unit One Styles and Features in Language and Ways in Writings of Business English Letters 商务英语信函的文体风格 语言特点和写作方法 * 外贸英语函电 * Introduction（简介） 从传统上来看，外贸函电指的是通过邮局或以电报、电传的形式从一方发往另一方的国际贸易信函。 在今天这个商务和经济领域高度发展和激烈竞争的社会里，个人和团体之间的通讯往来变得越来越频繁和重要，它用来传递信息、表达思想和交流感情。 一般说来，商务信函是用来获取和传递商务信息、报盘和受盘以及处理各种商务工作的。 * 外贸英语函电 * Qualities to the Writer ● 精通标准的现代英语； ● 通晓各种社会知识； ● 通晓专业术语； ● 通晓社会心理学； ● 熟悉各种专业知识，如文秘、管理、商务理论与实务等。 * 外贸英语函电 * Preparation before Writing 1. Studying your reader’s interest, that is, thinking of what your reader thinks. (研究读者的兴趣，那就是说，想读者之所想。) 2. Planning what you will write and writing effectively. (安排好你所要写的内容，有效地写作。) 3. Deciding to adopt the proper layout, tone and style (决定采取适当的格式、语气和文风) 4. Writing naturally and sincerely (诚恳自然地写) * 外贸英语函电 * Writing Principles and Language Features the seven “Cs”: completeness, concreteness, clearness, conciseness, courtesy, consideration and correctness. 7C:完整、具体、清楚、简明、礼貌、体谅、 和正确。 * 外贸英语函电 * 1. Completeness (完整) Gentlemen: Re: Computers With reference to your letter of May 8, we are pleased to accept your offer of 200 sets of ICM-4 computers as per your Quotation Sheet No.9/04/2000. Please go ahead and apply for your Export Licence. As soon as we are informed of the number of the Export Licence, we will open the L/C by fax. Yours truly ... * 外贸英语函电 * 2. Concreteness (具体) ● We wish to confirm our e-mail dispatched yesterday. （我们希望确认我方昨天发出的电子信件） We confirm our e-mail of June 2nd, 2011. (我方确认我方2011年6月2日的电子信件。) * 外贸英语函电 * ● The Universal Trading Company is one of our big buyers. (世界贸易公司是我们的大买主。) The Universal Trading Company placed over U.S. $2?000?000 worth of business with us each year. (世界贸易公司每年同我们做200万美元的业务。) * 外贸英语函电 * ● We have received with thanks your check, the amount has been placed to your credit