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商务英语阅读Operations Management ad Innovation
Source: /saa/en_UK/content/company_info/siastory/history.jsp?v=-2053708731 * Chapter 10 Operations Management and Innovation Outline Background introduction About Singapore Airline Reading for gist Vocabulary Comprehension Discussion Background introduction What is operations management? What advantages can an effective operation bring to a business? Operations management Operations management is the term used for the activities, decisions, and responsibilities of operations managers who manage the production and delivery of products and services. It may sound like an academic term familiar only to business gurus or practitioners, but it is actually something very closely related to our daily life. The application of operations management to our every day activities is illustrated in the following quotation: “Operations management is about the way organizations produce goods and services. Everything you wear, eat, sit on, use, read or knock about on the sports field comes to you courtesy of the operations managers who organized its production. Every book you borrow from the library, every treatment you receive at the hospital, every service you expect in the shops and every lecture you attend at university - all have been produced.” (Slack et al, 2006) The above definition reflects the essential nature of operations management: it is a central activity in organizing things. Another way of looking at an operation, is to consider it as a transformation process: As is illustrated in the above figure, operations can be seen as a transformation process where a set of resources (INPUTS) are converted into services and goods (OUTPUTS). These resources may be raw materials, information, or the customer itself. These resources are transformed into the final goods or services by way of other “transforming” resources --- the facilities and staff of the operation. For example: ? Raw materials: An obvious example is a cabinet maker, who t
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