商务沟通英语ppt1PPT.ppt

Chapter 1: Fundamental Theories of Business Communication;Framework;;扁鹊见蔡恒公;;1.1 Business Communication (BC)Defined;1.2 The Organization Its Structure;Organization’s Structure;2.Department by Function;3.Department by Region ;1.3 Dynamic Multi-Channeled Nature of BC;1.4 Internal Communication ( IC );1.4.1 Downward Communication; DC can be carried out in a written way (like memos, bulletins, reports, newsletters, etc.) an oral way (like telephone talks, presentations, speeches, video conferences,etc.) ; When DC is passed through an oral channel, part of the message may get distorted or lost. Although management is entitled to any channels for a DC, a face-to-face talk is often more preferable. ;The necessity to send employees the downward information;;Characteristics of DC; MBWA (Management By Walking Around) Sometimes, a General Manager may use DC outside his office, like a walking talk or an on-the-site inspection. MBC (Management by Coaching) : A challenge to the traditional way of managing. For a manager, to coach is to develop his subordinates’ abilities and bring their potential into full play. ;上下同欲者胜;;;;;1.4.2 Upward Communication (UC);UC makes it possible for the management to hear the voice of their subordinates, which is beneficial for the managerial level to check the correctness or the appropriateness of their decisions, so as to improve their later-on downward communication. UC is reliable and valuable on the condition that it is of the subordinates’ own will. ;Employees’ worries cause real problems for the management when they want to make an evaluation of those UC messages. The management cannot be sure whether they can depend on those messages from their employees, and to what extent they can depend on them. The top management can do something to encourage UC if they really care about it. ;1.4.3 Horizontal Communication (HC);HC is dual-function in nature: it could have a positive role, if appropriately guided, in coordin