医药保健品怎样运作老年市场（How health care products operate in the elderly market）.docVIP

医药保健品怎样运作老年市场（How health care products operate in the elderly market） With the increasing enrichment and perfection of material conditions, the vast majority of China is entering the aging society, and is facing the confusion of health care for the elderly. The health and psychological problems of the elderly are becoming increasingly prominent. As the pace of integration of urban and rural construction of our country to speed up the city and rural, health problems of the elderly, is forming a powerful torrent shock medical health field, not only in medical treatment, has been updated with the progress of the service, is the pursuit of health and health care of new type. Therefore, as a product manufacturer in the field of medicine and health care, we should grasp the future research and management of elderly health care products in china. At present, the differences between the south, the north, the East and the west of the country are relatively large. How to do well the product development and sales of the elderly market is also essentially different. However, the goal of health is consistent, and the market prospect of manufacturers product research and development is also in line with todays social and market development status. How to do well in the elderly market in marketing is the key? What kind of products are suitable for todays elderly? It is necessary to make reasonable strategic and tactical arrangements for different stages and regions. First, the market basis of the elderly products The market development of the elderly products should follow the national customs of china. Gift market gradually mature, will greatly accelerate the R D and sales of older products. Starting from the realistic situation, the main object is the product for the elderly in the elderly, namely consumers over the age of 40, can be incorporated into the development and sales of old products, old products have many typical, with cultural background and setting, such as the eld