《新民周刊》的海派气质与诉求智慧（The temperament and appeal wisdom of Xinmin weekly）.docVIP

《新民周刊》的海派气质与诉求智慧（The temperament and appeal wisdom of Xinmin weekly） Xinmin weekly was born in Shanghai, and connected with the classic representative of Shanghai school culture Xinmin Evening news. How to become an independent school, in particular, a prominent Shanghai publishing news weekly quality? This is since the beginning of publication, the journal has always been thinking hard and assiduously. This paper tries to make a probe into the temperament and appeal wisdom of Xinmin weekly (hereinafter referred to as weekly). Cultural connotation and possibility of cultivating Shanghai style temperament A persons temperament is reflected by the appearance and behavior of the language, a publication of the temperament is through specific text, images, acting on the reception aesthetics, a subtle impact on the audience, and the city cultural accumulation of publications. Shanghai style temperament, simply speaking, is deeply influenced by Shanghai style culture, which in turn enriches the character of Shanghai style culture, which is consistent with the spirit of the city. And the pursuit of wisdom seems to belong to the operational level of grasp, in fact, also involves the policy of running a journal, the value of the news judgment and planning ability and other comprehensive factors. At the beginning of publication, the weekly magazine did not explicitly pursue the Shanghai style temperament. At that time, the editorial department tried to build a Newsweek magazine covering the whole country, but weakened the local color as much as possible. But soon, as one after another sword foreign news weekly, weekly encounter strong opponents, the timely adjustment of the strategy, realize based in Shanghai, the national radiation is consistent with the actual. Only after obtaining the survival qualification, can we become bigger and stronger. From the development process of Shanghai, a news magazine with a sense of mission and responsibility, the pursuit of Shanghai style t