数字化商业策略之竞争优势—沃尔玛于中国市场之分析.doc

数字化商业策略之竞争优势—沃尔玛于中国市场之分析 文章引用: 王允中, 罗芳怡. 数字化商业策略之竞争优势[J]. 商业全球化, 2016, 4(3): 65-73. //dx.doi.org/10.12677/bglo.2016.43009 Competitive Advantages from Digital Business Strategy —Analysis of Walmart in Chinese Market Yunzhong Wang, Fang-Yi Lo College of Business, Feng Chia University, Taichung Taiwan Received: Jun. 30th, 2016; accepted: Jul. 18th, 2016; published: Jul. 22nd, 2016 Copyright ?? 2016 by authors and Hans Publishers Inc. This work is licensed under the Creative Commons Attribution International License (CC BY). Abstract Wal-Mart as a bellwether in retail industry, there is no doubt that it has the dominance in worldwide. The Wal-Mart’s business mode strategy has long time been a benchmark for com- panies competing to imitate. From the strategy point of 6#00aa00view in the traditional, the entire retail industry will face to high homogeneity and low entry barriers; in other words it should be said that the retail industry is a very low barrier to imitate, enormous competitive pressures and poor environment industry. Even so, however, Wal-Mart can still be a NO. 1 in retail industry and then invincible. In the past literature, many of researches focus on Wal-Mart’s business strategy, including different competitive advantages, low-cost strategy and so on. But they neg- ative information technology and digital business strategy. Nowadays, as we seen the sudden emergence of the Amazon etc. electricity supplier, they have already shocked traditional busi- ness model. With respect to e-commerce, traditional stores show weakness mainly in the logis- tics and services. To be more specifically, e-commerce suppliers have customized service and point to point delivery, which the traditional store cannot offer. However, in this study we sug- gest that, the traditional chain store like Wal-Mart has powerful supply chain and logistics chain. If the traditional chain store can rationally use information management s