Health industry, brand marketing, the rule of winning, management!（健康产业品牌营销的制胜法则!管理）.docVIP

Health industry, brand marketing, the rule of winning, management!（健康产业品牌营销的制胜法则!管理） In the past thirty years, Chinas health industry (health industry topics): Obviously, for this adventurous and lucky idea, they have already paid a lot of tuition. Medical care is a very unique product, it may often rely on a unique appeal or creative advertising, will bring a certain market share, then it is to get a lasting market share, it must have convincing brand loyalty, loyalty and this requires a long time to be that, unfortunately, our businesses and brands, often not to be proved, has withered. Choose a brand support - there are doors! One word tells the true mystery of advertising: follow your products potential customers perceptions and emotions and attack your mind.!. Of course, it is the premise of the first product is better, therefore, it involves a product until an enterprise what image appeared on the market, key points of how to find the problems facing consumer products. In fact, each enterprise has a brand are paid too much in the tree, they can not be reconciled into the life of the brand disappeared, quit the stage of history; they are looking forward to their own brand can ever-young, can youth. However, every day, we can still see so many brands flashing like a meteor. We can not help feeling, the brand immortality is where the secret recipe? The current health industry market, brand functional positioning can be said to be the core force of product competition. But from the long-term development of the brand and planning, how can we extend the product life cycle, and no longer staged two or three years of leading each other historical tragedy? This requires us to use the development and strategic vision of the accumulation and expansion of brand assets. Famous brand marketing expert, LAN Gezhi ocean international marketing consultants Mr. Yu Fei pointed out that the accumulation of brand equity is a long-term continuous process, not be complacent, but not