Appendix A Sample Export Plan - United States Department of 附录A样品出口计划-美国.doc

Appendix A: Sample Export Plan Company Goals Increase company sales by five percent. Locate a distributor for our product in one target market every year. Participate in the global marketplace, taking advantage of the 96 percent of world consumers that live outside of the United States. Show a profit in our export initiative within three to five years. Financial Resources Annual capital budget of $35,000. Half-time staff position. Three- to five-year minimum commitment. Potential of Branded program funds through state, regional trade group. Non-financial Resources Product inquiries from Canada, Mexico, Taiwan. Staff expertise: One Spanish speaking staff member. Several staff members with travel experience in Canada, Mexico, and Europe. One staff member with family currently living in New Zealand. One staff member trained in export readiness class and willing to take additional classes. Additional human resources: Company will consider hiring a consultant. Company will consider hiring a new employee to support exporting. One distributor that has sold our Export Cookies to a grocery store in Canada. Experience with requesting and checking references of potential buyers. Current Trends And Practices Our company growth has been three percent per year for the past five years. Our product is currently sold nationally, through distributors, to retail outlets, hotels, and airlines. Our current promotional strategies include shelf talkers, coupons, and in-store promotions. Production Capacity Sufficient capacity to increase sales by 25 percent. Target Market (Source: World Trade Atlas) Potential Markets for Non-Frozen Cookies Mexico shows strong potential not because of the value of the market but the growth in sales and the value of the U.S. share of the market. Leading 15 Country Markets 2001 Rank (Global) 1999 to 2001 % Change (Global) % U.S. Market Share 2001 Millions of U.S. Dollars 1999 2000 2001 France 1 -3.69% 0.27% 396.56 374.03 3