2011年奥迪商务政策.ppt

32 考核销售折让Assessment Discount 飞行检查Workshop Test CKD(A4L/A6L/Q5)/FBU(A8L/Q7/Q5/TT/A5/A3): 0.2% 考核方法（基于“普查”排名）/Assessment method（rank by overall test score）: 普查成绩排名在前30％，考核销售折让给予0.2%；if rank TOP30%, M=0.2% 普查成绩排名在第31％－50％，销售折让给予0.15%；if rank 31% －50%,M=0.15% 普查成绩排名在第51％－100％，必须接受飞行检查复查。If rank 51％－100％, have to take re-test 考核销售折让比例：最高考核比例为0.2%，根据飞行检查的普查排名和复查排名顺序， 给予经销商相应的考核销售折让(M)。相应考核周期内未参加飞行检查的经销商不享受该 项考核销售折让。Assessment ratio: the maximum discount is 0.2%. The dealer will get corresponding discount ( M ) according to workshop test and re-test rank. If the dealer didn’t take the workshop test, they will not get the discount. 33 考核销售折让Assessment Discount 飞行检查Workshop Test CKD(A4L/A6L/Q5)/FBU(A8L/Q7/Q5/TT/A5/A3): 0.2% 考核周期：第1轮飞行检查普查和复查的排名做为上半年考核的依据；第2轮飞行检查普查 和复查的排名做为下半年考核的依据。Assessment period: the rank of the first wave workshop overall test and retest will be taken as assessment basis for the first half year. And the rank of the second wave workshop overall test and retest will be taken as assessment basis for the second half year. “复查”的考核办法（根据复查成绩重新排名）：Assessment method (rank by retest score) 复查成绩排名在前40%，考核销售折让给予0.15%；if retest rank top 40%, M=0.15% 复查成绩排名在第41％-80％，销售折让给予0.1%；if retest rank 41％-80％, M=0.1% 普查成绩排名在第81％-100％，销售折让给予0%。If retest rank 81％-100％, M=0% 34 本商务政策解释权归一汽-大众奥迪销售事业部 The right of interpretation for this Margin Policy belongs to FAW-VW Audi Sales Division 35 谢谢！ Thank you! 2011年奥迪品牌商务政策 2011 Audi Dealer Margin Policy 一汽-大众奥迪销售事业部 ASD,FAW-VW 2 2011年商务政策总览 2011 Dealer Margin Policy Overview CKD(A6L/A4L/Q5) FBU(A8L/Q7/TT/A 5/Q5) FBU(A3) FBU(R8) 3 7.3% 10.3% 8.3% 9.0% 4 CSS-服务 WT -飞行检查 CSS-销售 MS-秘采 本地销售奖励 销量考核奖励 质量标准奖励 基础佣金 总计 0.4% 0.2% 0.2% 0.4% 0.3% 1.1% 0.5% 4.2% 7.3% 2011年商务政策2011 Dealer Margin Policy 2011 经销商商务政策_ 国产车 CKD A4L, A6L, Q5 Service Customer Satisfaction CSS Service Customer Satisfaction WT Sales Customer Satisfaction CSS