工业设计产品外文翻译.doc

Industry Design and products Relation ABSTRACT This paper describes a project that was carried out by Philips Corporate Design (PCD) to explore ideas for products and services which could be part of our future in the year 2005. It discusses how a socio-cultural tool was used together with technology forecasts to arrive at the creation of scenarios that describe future products and their contexts. The concepts were then communicated to a wide audience in the form of short film clips. The project involved many people from a wide range of disciplines. Keywords Future, design process, socio-cultural forecasts, interaction design, industrial design, film making, scenario. INTRODUCTION The Vision of the Future project was initiated within Philips to explore how future products may be in ten years time. Traditionally, new products have been introduced mainly through technological innovation. Today, however, to make products and services which come closer to meeting peoples needs and desires, we need to redress the balance, looking more carefully at the increasingly complex relationship between people and technology. The broad aim of the project was to explore what people will perceive as useful, desirable and beneficial in the future in order to provide future possibilities for Philips. It was not our intention to create a vision and categorically say this is what our future will be like, but rather to raise questions and issues about our future, and to propose ideas and solutions that will enhance peoples lives. In January 1995 Philips Corporate Design was asked to direct the project and to provide the design input within a time frame of one and a half years. SCOPES AND OBJECTIVES The project addressed social cultural developments only in societies which lead in the adoption of new technologies, such as North America, Europe, Japan and Australia. As well as the broad aim of exploring what people will perceive as useful, desirable and beneficial in the future, based on so