STABUCKS 星巴克 英文presentation.ppt

Live coffee Service “our goal is to create an uplifting experience every time you walk through our door” explained one president. Atmosphere It’s not unusual to see people coming to Starbucks to chat, meet up or even work . Starbucks is a neighborhood gathering place, a part of the daily routine. Get to know them and you’ll see: Starbucks are so much more than what they brew. Products Caffè Mocha Caramel Macchiato Caffè Americano Caffè Latte Cappuccino espresso Caramel Coffee Jelly Vanilla Frappuccino coffee Frappuccino mocha Frappuccino Frappuccino? Blended Tea Decaf non-fat? Frappuccino Coffee frappuccino That’s all ! Thanks for your time ! * * Firstly let’s do a survey. As a college student from China ,the homeland of tea, when you have a relaxed time to have a drink, which one would you like to choose, the coffee or tea? And then if you choose coffee, the instant coffee(速溶), canned coffee（罐装） and specialty coffee（精品）, which one you like best? Maybe most of the time ,we can only choose the first two, but the specialty coffee can really gives us an enjoy of life. And you would not care much about the higher prices. Introduction Starbucks（星巴克） is a large multinational chain of coffee shops with its corporate headquarters in Seattle, Washington. Its coffee shops in the U.S. are especially popular among students and young urban professionals. The company was in part named after Starbucks, a character in Moby Dick(大白鲸). The History of Starbucks The story of Starbucks coffee history begins in Seattle in 1971, when three friends with a passion for fresh coffee, Jerry Baldwin, Zev Siegl and Gordon Bowker, opened a small shop and began selling fresh-roasted, gourmet(精致的) coffee beans and brewing and roasting accessories（附属物）. In 1987 Starbucks was up for sale and Howard Schultz，who owned a coffee shop named IL Giornale, raised the $3.8 million to amalgamate(合并) Starbucks with his own coffee shop. He modifi