中英文外文文献中英文翻译饮料包装感性设计2017.doc

文献出处：Edith A. The perceptual design of beverage packaging [J]. Packaging Technology and Science, 2017, 1(8): 217-226. 原文 The perceptual design of beverage packaging Edith Abbott Abstract At present, with the prosperity of modern economic, people consumption demand has been from the past through qualitative consumption into the perceptual consumption today. The objective things in our minds is to separate the good and evil, beauty and ugliness, people because of the different life experiences, have different likes and dislikes. Our emotions are so active, we not only pay attention to the quality of the product or function, people are becoming more and more attention to sentimental design products. Modern industrial design level enhances unceasingly, have made it possible to goods of distinct personality and times feeling, pay more attention to human nature, advertising design, make consumers through goods, see the human nature and aesthetic sensibility, to maximize meet consumers demand for individuality. Keywords: perceptual, beverage packaging, creativity, design 1 Introduction The current product homogeneity serious, increasingly fierce competition in the market, policy makers in order to improve the market competitiveness of goods, began to pay more attention to the packing design this link. On the significance of beverage packaging design sensibility, is perceptual cognition, hope that through analysis found that can really impress the elements of consumers. Thus designed to cater to the perceptual consumption of beverage packaging, by studying the perceptual factors role in the consumption process, summarize the beverage packaging design method based on the perceptual thinking, principle and performance. Emphasize the attention to emotional elements, but not only focus on perceptual and does not pay attention to the rational. Does not support the designer only from the perspective of personal sensibility is regardless of the feasibility, economy, and pra