职场英语论文.doc

THE ART OF LANGUAGE IN BUSINESS NEGOTIATION Abstract:As a very important process in commercial activity, business negotiation has caught many people’s attention. Business negotiation process is a focus on the economic interests of both sides. Also, it communicates and consults by language. In fact, during the business negotiation, the negotiators use the masterly language to consult with their business partners in order to achieve their business goals. Language is a bridge in the business negotiation and it plays a very important role in the business activities.A good using of language will give rise to far distinct results,therefore special attention should be paid on the proper use of language. Key words:Business negotiation；masterly language 1.Summarization of the Business Negotiation Business negotiation means that for the sake of achieving the economic interest, all the economic communication parties participate in the consultation which involved in the various propose and promised topics. In order to comprehend the connotation of business negotiation, we should learn about it by the follow aspects. First of all, business negotiation is aimed to economic interests. In different kinds of negotiation, negotiators have plenty of goals. But the radical things they want to achieve is the economic interests. We should keep it in mind. But the goals of business negotiations can be divided into three types: theory perspective, economic benefit and behavioral pattern. It is purpose is not only the economic interest. Second, business negotiation is a reciprocal process. The reason why we need to negotiate is because we want to reach a consensus which can satisfy each part of the negotiator. So we should compromise sometimes so that we can attain the reciprocal target. Last but not least, business negotiation also needs to certain conditions. Only when the negotiations involve in the economic interests of the mutual relationship and there have some differences of condi