巴黎迪士尼知识讲稿教程文件.pptx

Disneyland Resort Paris全球迪士尼乐园资料乐园开幕日期主題乐园美国加利福尼亚州迪士尼乐园1955年7月1. Disneyland Park2. Disneys California Adventure美国佛罗里达州华特迪士尼世界1971年10月1. Magic Kingdom 2. Epcot 3. Disney-MGM Studios 4. Disneys Animal Kingdom Park日本东京迪士尼乐园1983年4月 1. Tokyo Disneyland 2. Tokyo Disney Sea法国巴黎迪士尼乐园1992年4月1. Disneyland Paris 2. Walt Disney Studios Paris香港迪士尼乐园2005/2006年 Hong Kong DisneylandEuro Disney1992年4月开幕，面积1951公顷；投资成本50亿美元；2个主题乐园；园内7间迪斯尼酒店；主题乐园：美国小镇大街、冒险乐园 、梦幻乐园、发现之旅、华德迪斯尼影城。巴黎迪斯尼乐园拥有一个『魔幻公园』、六家商店和一个包罗万象的晚间娱乐中心，还有一个供国际性比赛的高尔夫球场，一个野营地及无数的康乐设施，足以使不同年纪的人流连忘返。1993年9月30日年度亏损 9亿6千万美元1993年12月31日累计亏损 10亿3千万美元1.Euro Disney failed to target the many different tastes and preferences of a new continent of more than 300 million people.2.Disney’s admission costs were 30 percent higher than a DisneyWorld ticket in the United States, and the company refused to offer discounts for winter admissions.3.Euro Disney ignored travel lifestyles of Europeans: Europeans are accustomed to taking a few long vacation , rather than several short trips , which would fit with the Disney model.4.Its restaurants did not appeal to visitors . They designed classic American-style restaurants which did not fit most Europeans.5.The park’s restaurants were not made to accommodate such large influxes for meals , leading to long lines and frustrated visitor.6. Euro Disney had an alcohol-free policy , which did not fit with local traditions , where wine is an important part of the culture.1.The company worked on access to the park via the fast train—the TGV.2.They researched specific groups of consumers and creating the best package deals for potential visitors.3.Disney offered discount for the winter months and half-price discounts for individuals going to the park after 5:00pm.4.Disneyland Resort Pairs revised its no-alcohol policy .5.The resort hotels lowered their room rates and offered less expensive menu choices in their restaurants.6.They created an environment of greater