商务英语课 chanel 品牌介绍_英语学习_外语学习_教育专区.ppt

Logo Meaning Brand History Luxury Goods Import Tariff Marketing Strategy Product: eg. Wristwatch Bag Perfume (1) In 1910, Coco opened in Paris a millinery shop (2) Enter 1920s, Chanel devised many innovative styles, added a little man taste for lady fashion. (3)In addition to fashion, Chanel also launched in 1922 the famous Chanel No.5 perfume. (4)After the outbreak of the Second World War, Coco Chanel closed her shop and went to Switzerland with her lover . In 1954, Coco returned to France, Chanel stage cameback. (5)Since 1983, old Buddha Carle Lagerfeld ( Karl Lagerfeld Chanel ) has served as the chief designer, he pushes Chanel fashion into another peak. There is an interesting place can be worthy of mention, Chanel brand was founded nearly 90 years, did not make a clothes for a man, until the end of the 2005/ 2006 winter series made a few for men . 1.Definition Luxury goods import tariff is a national customs’ imposition tariff for import goods and materials .It is one of the most important tariffs . 2.Influence 3. Formula 1.Advertisement magazine ads television ads 2.Celebrity endorsement The selection of the spokesmen are also successful. Most of the spokesmen come from Hollywood and European royalty. 3.Fashion Show . 4.Place Distribution Chanels 5.Movie Coco Chanel ,directed by Christian Duguay in 2008,released in Europe and other places in 2008 responded strongly. The brand value and the attraction of Channel get a better interpretation through the film. Chanel Bags Chanel Perfume ANTAEUS 力度男性香水 Wristwatch eg.Première * When 22 years old Chanel in the coffee house as a café singer, she gave herself a stage name coco. So the double “C” was designed the Chanel Logo. The double “C” becomes the lasting symbol of Chanel. Diamond lattice: It is used in the new clothing and leather goods and even in watches. Camellia: It is the national flower of Chanel kingdom. It is designed to be of all k