中国智能手机.ppt

MEIZU 魅族 MEIZU’s official website MI’s official website MEIZU 魅族 The Founder of MEIZU : J·Wong 2. High Brand Loyalty MEIZU 魅族 3. Organizational Culture MEIZU 魅族 1. Marketing 2. Brand Awareness 3. Company Size Weaknesses M I 小米 Strength Weaknesses M I 小米 1. Product strategy 2. Excellent technology management team 3. Pricing strategy Strength 4. Effective and efficient sales mode 5. Low-cost but eye-catching promotional strategy M I 小米 1. Low brand value 2. Limited covering capability of sales channels Weaknesses 3. No market segmentation 4. Inadequate after-sales service Competitive Advantages of the Two Companies StrengthVS Competitive advantageVSCore competency INNOVATION COMPETITIVE ADVANTAGE CORE COMPETENCY The competitive advantage of Xiaomi company The ability of resources integration: cooperation The competitive advantage of Xiaomi company The ability of resources integration: marketing Smartphone of China 为发烧而生 为梦想而立 为发烧而生 为梦想而立 VS Brief introduction of the two companies The strength and weaknesses of Xiaomi The strength and weaknesses of Meizu The competitive advantages of Xiaomi and Meizu The strategies of the two companies Brief Introduction of the Two Companies 1 Established Time 2 3 Development history 4 5 Company Philosophy 6 Corporate Goal Founder 7 Achievement Products J.Wong 2 Founder 2 Founder 3 Development history MP3 魅族M8 魅族M9 4 Products 4 Products 魅族MX 魅族MX2 魅族MX3 MEIZU 魅族 5 Company Philosophy 世界因梦想而改变 MEIZU 魅族 6 Corporate Goal 用梦想改变世界 1 Established Time 2 3 Development history 4 5 Company Philosophy 6 Corporate Goal Founder 7 Achievement Products TOP1 周搜索量1262112次——iPhone 4S TOP2 周搜索量952996次——联想K860 TOP3 周搜索量439230次——小米手机2 TOP4 周搜索量432160次——GALAXY Note II TOP5 周搜索量247667次——LG Nexus 4 TOP6 周搜索量163865次——诺基亚5230 TOP7 周搜索量138294次——HTC One X TOP8 周搜索量95451次——荣耀四核爱享版 TOP9 周搜索量92715次——索尼LT26i TOP10 周搜索量8806