[互联网]谷歌退出中国案例分析.ppt

A rush of comments all over the world, with many different opinions GM, Microsoft and other American companies preferred to mantain a good relationship with the Chinese government US secretary of state Hillary Clinton supported Google, underlining the value of internet freedom Keep alive! Google is keen on continuing RD in China and maintaining a sale presence here Existence of a webpage indicating which Google services are available in China: Google translator, shopping and music Use of a landing page that send to .hk where Chinese users are offered global google services The Ministry of Industry and Information Technology (MIIT) renewed Google’s ICP license in July 2010 But Google has still not officially applied at the State Bureau of Surveying and Mapping (SBSM) for the right to provide online map and location services in China The Chinese market for web search is expanding exponentially English searches are likely to dominate Chinese searches in the near future The soon to be launched Xinhuas?search engine might significantly?modify the industrys landscape Googles activities are subjected to changing government-formulated legal requirements Google?is well known for its lack?of Public Relation skills Googles search algorithm is far from being satisfactory concerning Chinese results Googles search algorithm is the?best performer for English results Google has many loyal Chinese users China represents only 1% of Google revenues, but the investments required are very high Google China could be an eternal second China Mobile and the Xinhua agency is planning to launch THE new world leading search engine At this moment there is no room for negotiation with the Chinese Government China is a place you have to be in Google already has an option on the Chinese market… why giving it up? Accepting conditions of the Chinese government Keeping on respecting his mission As a symbol of the free information if Google decides to accept the censorship it woul