互联网技术讲解ppt模板之搜索引擎优化Search Engine Optimization (SEO).ppt

* * Age The older/more mature, the better Less potential Spammy Bu * * * * * * * * * * * * * * * * * * * * * * * * * * * Questions? Dennis Deacon – deconspray@ Blog: * * * * * * * * * * * Can find other tools by searching on “keyword analysis tools” * Free! * $49.95 a month * Used to have a weekly rate (no more) Monthly: $59 Annually: $329 * * * * * * * * * * Cookies: former Bank One public site required to select home locations first to set cookie Forms-based navigation * * Weighty pages may not get fully indexed Seems to be close to 100K character limit Example is 181K * Obtaining links first will provide a higher Google Page Rank initially * There are four key search engines that feed most other popular search engines: Google Yahoo MSN Ask (?) * * * Search Engine Indexing How to: Obtain links to your site from authoritative sources Will get crawled/indexed organically Submit your site to the search engines Google Yahoo MSN Ask (?) What about the others? Monitor your indexed pages Bruce Clay Search Engine Relationship Chart Google Webmaster Central Google Webmaster Central Google Sitemaps Trusted Feed to push your content into Google Generate Site Maps online - / Can be used for both Google Microsoft Live Search Implementing Optimization Domain / Site Page Elements Links Domain / Site Optimization Age of site Builds prominence, credentials Inbound link popularity into site Topical inbound link relevancy into site Link/Content topical theme Frequency of new inbound links Number of queries over time where site appears in results Keywords in Domain Keywords in folder structure Page Optimization Age of document Freshness of document Page filename (use keywords, hyphens as separators) #/Quality/Relevance of inbound/outbound links Page theme (content focused on a single topic, not topically scattered) Leverage CSS layouts with external stylesheets and external JavaScript to increase Content-to-Code ratio Page title One of the most important things you