商务文化与策略12.doc

The report of Business Culture and Sttrategy TASK1B7 Name:Yu Ye Student number Candidate number: 135737267 Class:2012GTB7 Content 1.0 Introduction - 2 - 2.0 Main Body - 2 - 2.1 Four Forces and PEST Analysis - 2 - 2.2 SWOT - 2 - 2.3Guidelines for SWOT Analysis - 5 - 2.4 Organization Culture - 5 - 2.5 Work hard culture - 6 - 2.6 Tough guy culture - 6 - 2.7 The Relationship between Organization Culture and Behavior - 7 - 3.0 Conclusion - 7 - 4.0Reference - 8 - 1.0 Introduction This is a research report Alphabet Games business culture and strategy. Alphabet Games is a software and games development company based in Scotland and formed in 2001 after the environment change, the companys main business change from software and games for the integration between technology and market. In the meantime, senior management should also be on the external environment now the situation changes and make a reasonable analysis, in order to better understand the current situation Alphabet Games. rganisational culture in Alphabet Games have great effect on Alphabet Games development, technology and consumer have driven the business forward and it is the continued pursuit of innovation, quality and excellence that has enabled the business to grow and succeed through challenging times. 2.0 Main Body 2.1 Four Forces and PEST Analysis PEST The first one is about politics, in this case, we can find the European game developers Union (EGDF) are increasingly concerned about the development of many small companies and precarious position as tight profit margins are driving many to the wall or into the arms of larger, corporate driven developers. these factors forcing entrepreneurs to expand their business planning and forecasting risks. To some companies, EGDF play the role of government, it can make some plans to some small companies in business. They can make some business plan and regulations to Alphabet Games company in expandi