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BEC名词解释
黄底的都是从老师PPT上复制黏贴下来的~
Brand recognition: a product or products that has or have been recognized and appreciated by local consumers.
Household name: a brand, person, company, etc. that is known to all or very popular in a place.
Liquidity: available cash or the capacity to obtain it on demand.
Pricing policy: a plan or statement of prices set by an organization for its products and services.
Retail: the sale of goods or commodities in small quantities directly to consumers.
Public relations: PR, the activity of keeping good relationships between an organization and the people outside it.
PPT解析:the practice of managing the flow of information between an organization and its publics.
Trade deficit: imports minus exports of goods and services.
Fair trade :Trade that conforms to a fair-trade agreement.
Tariff: duties or a duty imposed by a got on imported or exported goods.
Globalization: the increasing worldwide integration of markets for goods, services and capital that attracted special attention in the late 1990s.
Buyout: the purchase of a company or biz.
balance sheet 资产负债表, 缩写 B.S.: a financial statement that reports the assets and equities of a company at a particular time. 一个公司或机构在指定日期的资产、负债和所有者投资的列表说明
Cash flow: The cash receipts or net income from one or more assets for a given period, reckoned after taxes and other disbursements, and often used as a measure of corporate worth.
现金流出量:在特定的一段时间内来自一项或数项财产,扣除税收和其它支付金额外所得的现金收入或净收入,常用来衡量公司的价值。
PPT上的定义:the movement of cash into or out of a business, a project, or a financial product.
Inflow: all the money coming into the company
Outflow: all the money going out of the company
Net earnings: the net profit after all costs and expenses have been deducted.
Productivity: the rate at which goods or services are produced, especially output per unit of labor.
Market share: the proportion of total sales volumes of a certain market that a company captures.
dealerships :A franchise to sell specified items in a certain a
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