BEC精品教学（广东外语外贸大学）09Unit 4a.pptVIP

Warm-up Questions 1. Do you usually buy brand name goods? 2. Do you think goods with brands are always quality goods? Why? 3. Is it important to build a brand image? Why? Expressions a brand represents a certain culture 一个品牌代表一种文化 be attracted by the quality brand image 被优质的品牌形象所吸引 the brand name carries high credibility 名牌具有很高的可信度 brand leader 畅销品牌 have a strong sense of brand loyalty 具有强烈的品牌信任感 reasonable price 合理的价格 good after-sales service 良好的售后服务 have confidence in the reliability of the product 信赖产品的可靠性 good quality 良好的质量 consistent quality 稳定的质量 user-friendly design 方便用户的使用设计 Selling points Selling point - a characteristic of something that is up for sale that makes it attractive to potential customers. Unit 4a Brand power 1. Banking on a brand Bank on 依赖，依靠 e.g. You can bank on me when you need money 2. Is a quiet revolution under way in the nation’s shopping habits? If something is underway, it is happening now e.g. Economic recovery is already underway. Under way/in the way/on the way The yearly campaign to raise funds for the Red Cross is already ________. Although he thought he was helping us prepare dinner, he was only __________. When he phoned me this morning, I was _______ to the supermarket. Unit 4a Brand power 3. Are we gradually allowing an increasingly select number of large companies… Select adj. carefully chosen as the best out of a larger group of people or things e.g. Only a select few (= a small number of people)