凯捷-欧洲建筑业行业研究.ppt

Key Trends in the European Construction Industry 我们用三步走的方式理解欧洲建筑业 We started with a brainstorming session: With a number of people from the Energy and DIDS GMTs and two industry experts. Using the input from the discussion and some background research, we found four key trends currently affecting the industry: Companies are facing declining profitability and are therefore extending into other more lucrative parts of the industry value chain. The marketplace is shifting towards the developing countries. Skilled labour is becoming more expensive and harder to come by. Technological trends are changing the way companies work, especially in the area communications and standardisation of construction materials. In order to move forward, we proposed a model that allows us to understand the impact of the trends on this industry: We studied the issues across the value chain of a typical project. We considered as to how these issues would affect different types of construction activity 目录 Industry trends A model to look at the construction industry issues Proposed next steps Back-up 建筑业正在进入低迷时期 在过去，政府是建筑服务的主要顾客 然而，现在私企和投资机构成为主要的顾客 The private groups are more sophisticated buyers: Emphasis on life time cost of the asset. Treat asset as an investment: Emphasis on shareholder value. Increasingly, consortia are made up of diverse investors, buying large construction work: This is increasing the complexity of making the sale for construction companies. New construction contracts have gained share or punitive elements in them: Construction companies now have to work harder, finish on time and be right the first time in order to make profits. 变化的市场迫使建筑公司要快速的调整… Many contractors have accepted projects at cost and are even taking losses on some: “If a project margin on a job is 3% many consider themselves lucky.” —Daniel Bennet, Executive Vice President at Associate Building Contractor, Inc. The depressed market has forced several companies to go out of business: Between 1991–95, 1