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Building Your Company’s Vision建立你的公司的愿景
Building Your Company’s Vision A.Balachandran VIT Technology Business Incubator VIT University,Vellore abalachandran@vit.ac.in VisionMissionStrategy Goals “We have committed to synergistically fashion high-quality products so that we may collaboratively and inexpensively provide access to leadership skills in order to solve business problems” “It is our job to continually foster world-class infrastructures as well as to quickly create principle-centered sources to meet our customers’ needs” “Our challenge is to assertively network economically sound methods of empowerment so that we may continually negotiate performance-based infrastructures” Source: Dilbert’s Automatic Mission Statement Generator Core values: What we stand for: timeless guiding principles unrelated to markets we serve or industries in which we play Core Values : Examples Core Values : Examples Core Values : Examples Core Values : Examples Core Values : Examples Core Values : Examples Core purpose: Reason for being, why we exist Core purpose: Disney: make people happy HP: make tech contributions that improve people’s lives Wal-Mart Stores:To help people save money so they can live better. Core purpose: Daimler:To produce cars and trucks that people will want to buy, will enjoy driving and will want to buy again.Honda:To seek technology that helps realize true peace and happiness on earth. Core purpose: Google:To organize the worlds information and make it universally accessible and useful. Discovering Your Core Purpose:5 Whys?Random Killer Properties of a good Mission Statementshortcatchy, easy to rememberinspiringambitiousrealistic and measurabledifferentiating from competition Envisioned Future Envisioned Future Envisioned Future Envisioned Future Envisioned Future References: Bui
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