market leader 3 词汇练习(新题).doc

Vocabulary test of Unit 4,5 and 12 Most _________ is a form of commercial mass communication designed to promote the sale of a product or service. a. branding b. campaign c. advertising d. broadcasting 2. By 1930 ammonia （合成氨）production was one of the thriving 棗棗棗?vin of the American chemical industry. a. parts b. segments c. demands d. departments 3. The more popular a program, the higher the network can charge a company for their __________ during the program. a. profile b. endorsement c. commercials d. Logos 4. This finding can be explained by the possibility that customer satisfaction generates free ________ advertising and saves subsequent marketing costs. a. promotion b. word-of-mouth c. point-of-sale d. publicity 5. Lots of sports stars _______ sports products for money, but few have become brands that appeal way beyond the stadium. a. endorse b. exhibit c. sponsor d. advocate 6. The preachers _______ voice put me to sleep. a. conscientious b. nmemonic c. impulsive d. monotonous 7. He took his case of unfair ______ to the industrial relations tribunal. a. promotion b. dismissal c. recruitment d. disposal 8. Investing in more plants in the office is one of the most cost-effective ways of raising staff _______.? a. moral b. morale c. mode d. mood 9. _______ errors caused by unforeseeable events cannot be avoided. a. deparmental b. impulsive c. managerial d. dynamic 10. Matsushita made a considerable effort to pass on his companys tradition to each new _______.? a. candidate b. recruit c. reference d. staff 11. Well _______ the problem of agency until next week. a. get down to b. butt in c. follow up d. leave aside 12. I am enclosing my _______ vitae together with my photograph. a. curriculum b. qualification c. certificate d. performance 13. He has done a serious _______ to his country by selling military secrets to the enemies.? a. distraction使人分心的 b. disservice伤害 c. disposal d. disagreement 14. Varying your