哈萨克斯坦时装周.ppt

Project outcome Project had very wide pre and post communication Nissan was most prominent participant of the event, and was mentioned in any post event communication Very targeted event participants presented. Auditorium was “Trend Setters” Project had very strong image connotation – Nissan and Fashion Total project worth 475 836 $ Pre-event communication: $ 344 293 Event: $ 20 450 After Party: $ 15 000 Post event communication: $ 96 093 Taking into consideration that Nissan image, as well as its logo appeared in every communication and Nissan’s part was equal to KFW part, it is assumed that brand appearance was 50% Therefore: Project investment: $113 000 Project outcome (50%): $237 918 ROI: 2.11 KFW November proposal THANK YOU! * * * * Nissan as sponsor at the event – Product Placement Test drive of Nissan cars Nissan as sponsor at the event – Inside branding Nissan as sponsor at the event – Pre-Party KFW Press lunch for media and partners Nissan as sponsor at the event – Inside branding Nissan as sponsor at the event – Inside branding Nissan as sponsor at the event – Press Guest walls Nissan as sponsor at the event – Press walls Nissan exhibition stand After party event A the last day After Party event took place Location: Heaven Night Club, one of the Kazakhstan’s most famous clubs 150 VIP guests and press representatives attended Sponsors were awarded for the contribution to fashion industry of Kazakhstan Nissan’s presence: Product placement at the entrance POP UP stands Press wall Print materials distribution Event cost: $15 000 After party event 18 media invited 23 Articles published 5 automotive press (Za rulem, Omega, Automir, AutoCruise, Megapolis za rulem) $90 103 (with 30% discount without VAT) Total coverage worth (to be calculated in the final report) USD (all publications) Nissan Teana Test Drive 5 business press (Vremya, Kaz pravda, NP, Izvestia, AiF) 4 woman press (Cosmopolitan, Domo