英文商业计划写作模板（business plan）.doc

Business plan Your business logo Business Name Address 1 Address2 City/town Post code Phone Fax Mobile E-mail Web site To insert your business logo, click an insertion point using your mouse to the right of the word ‘logo’ above, then go to the menu at the top of this window (File, Edit, View, Insert, etc), click on Insert/Picture/From file/(and select your logo). Notes for completion of this Document: Each section has guidelines for completion. When you have read the guidelines, delete them and enter your own relevant information. If you have nothing to add to a particular section of the business plan, then just enter Not Applicable. Most important: Keep your information brief, to the point, in short sentences, (not paragraphs) and in bullet point format Contents Page 1. Summary 3 2. Business overview 4 Introduction Current position Competitive advantage Growth plan 3. Business strategy 5 Tactics Strategic issues Core values 4. Marketing 6 SWOT and critical success factors Market research Distribution channels Strategic alliances E-commerce and technology Tactical promotion plan Marketing budget Credibility and risk reduction 5. Team and management structure 7 Skills, experience, training and retention Advisors Management systems 6. Financial budgets and forecasts 8 Profit and loss forecast Cash flow forecast Balance sheet forecast Capital expenditure budget Break-even analysis 1. Summary (Enter your text here) The summary is the last part of the plan that you write, but should be included at the beginning of the plan. This allows busy readers to quickly see what the plan is about without reading all the details. Use the summary to highlight the key points of your plan. If you are using your plan to raise financing, the summary needs to make the reader (eg the bank manager or a potential investor) want to find out more and read the whole plan. Some sugested headings: Brief summary and description of the Business. Anticipated Start Date. Owners and Partner