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Business Expert 商务专家– Presentations Joanna Dodd长年从事各种国际高端活动的策划与组织， Joanna Dodd 女士在 1992 年合伙创建了自己的公关公司 Lawson Dodd. 公司的客户包括国际知名的金融服务机构以及餐饮服务公司等。Joanna 对各种不同人群的需求、各类活动管理与多种沟通方式的知识与经历让她在公司企业中对专业信息推介与演示方面具有十足经验。nce want to know that you want to bethere, that you’re enjoying the presentation and if you enjoy it they’ll feel moreconfident about you and you will get a much better reaction from them. Tip 2OK, well I think preparation’s probably the most important thing to getting a goodpresentation. And preparation for me is everything from thinking around yoursubject, making sure you’ve read about it and then to the rehearsal of thepresentation which is hugely important. Somebody once told me that you haveto, for every minute you talk you have to do an hour of preparation. Well, I thinkthat, to me sounds slightly long but it’s a good idea to think about it. You reallyneed to rehearse very well, particularly if you’re presenting with other people,because although you can control what you say, you can’t control what they’regoing to say, so it’s very important that you all make sure you’re saying the rightthings at the right time. Tip 3It’s really important to think about who you’re presenting to. What are theycoming here to hear about? What do they want to hear from you? You have tomake sure that you prepare for the right audience. We spend a lot of timethinking about that in our company. It’s obviously important to know how manyyou’re presenting to, that’s pretty obvious, but it does make a big difference ifyou’re talking to one person [or] ten people whether you might stand up, forexample when you’re presenting. So you should always research the people thatare coming to listen to you. What are their interests, what do they want to hearabout, and what do you want to achieve at the end of the presentation? What doyou want to get out of it? 你想达到的目的是什么？ Tip 4Do all that you can do to make sure that you’re confident when you go into thatpresentation. And that is everything from