employees motivation - Kota Bharu员工激励——哥打巴鲁.docx

CHAPTER 1INTRODUCTIONINTRODUCTIONThe researcher has chosen to make a research on “The Study of Factors Affecting Employees Motivations Among Telekom Malaysia (TM) Staff In Kota Bharu, Kelantan”.The introduction topics includes the introduction part, the background of study, the background of company, problem statement, research objectives, reserach questions, significance of this study, definition of terms and limitations of this study that will faced by researcher when handling this research soon. Each of these chapters will be in detail with the sub topics which will discuss the essential procedures and steps in completing this study. BACKGROUND OF STUDYThis research is focused on the factors affecting employees motivations among Telekom Malaysia (TM) staff in Kota Bharu,Kelantan. This research is carried out, as it is important to identify the critical factors that affecting employees motivation to work in organization. For instances, the researcher should know what motivate employees at TM Kota Bharu and the researcher also can identify what are the most factors that contribute to this research.Employees motivation is defined as Motivation is “a process which starts or improves organizational behaviors, encourages an ongoing activity and directs activities towards specific targets” (Madsen, p. 46). According to Robbins (2001), motivation is the processes that account for an individual’s intensity, direction, and persistence of effort toward attaining a goal (Robbins, p.156).Need theories fall into the content bracket they predominantly highlight variables which are thought to motivate an individual.Motivation theories in thiscategory include Maslows (1943) theory of hierarchyand McLelland Burnham (1976) achievementtheory. Herzbergs (1968) two-factor theory is ofparticular interest to this research because he was theonly author to classify variables as either increasingmotivation or decreasing demotivation.AccordingtoLatham Locke (1992) which proposes that prov