THIS PDF IS A SAMPLE OF THE 2016 TREND （这个PDF是一个样本的2016的趋势）.pdf

THIS PDF IS A SAMPLE OF THE 2016 TREND REPORT 2016 TREND REPORT Comprehensive and instantly actionable 100+ page report featuring the most powerful innovation opportunities for 2016 and beyond. Highlights include: • All the key consumer trends set to define the future of business consumerism – and your customers’ expectations – in 2016. • Comprehensive Trend Framework provides an overview of the consumer arena and structures your innovation tracking. • Hundreds of actionable innovation examples to showcase how trends are playing out in the real world inspire you. • Packed full of key stats to support each trend. • Visual trend timelines to illustrate the evolution of consumer For more information, please go trends and expectations over time. to /premium • Every new trend unpacked using our CONSUMER TREND And if you have any questions, CANVAS tool to kickstart your team innovation meetings. please contact Sofie Hunt, our Client Services Director. THE TREND FRAMEWORK The report is structured around the 16 mega-trends that form TrendWatching’s Trend Framework. These mega-trends are the slow-moving currents that, taken together, provide an overview of the entire consumer arena. Inside the report, each mega-trend chapter picks out a new trend that offers a potent new innovation opportunity for 2016. In addition, the Framework is an invaluable tool to structure your own trend spotting and innovation thinking. Check out some pages from the actual report below,