unit1工程硕士英语课件.ppt

Unit 1;Part A Text (My First Job);2. Jill E.Barad Born on May 23, 1951, in New York City, she received (1973) her B.A. from Queens College in NY city. Following graduation she worked as an assistant to the Italian producer and landed a nonspeaking role in his 1974 film Crazy Joe. After deciding not to pursue an acting career, she worked for Coty Cosmetics as a cosmetician-trainer. Even at this early job, her innovative nature shone through--when she realized that Coty’s products were not being placed well in the stores she visited, she designed a wall display that the company would use for the next two decades. By 1981 she began her career with Mattel as a product manager. In 1982 Barad was put in charge of the Barbie line. Launched in 1959, by the early 1980s Barbie was experiencing unspectacular sales. Barad brought new life into the line, overseeing the expansion of the Barbie collection by packaging different versions of the doll, each with its own accessories, so that children would want to own more than one. The results were astounding--annual sales of the Barbie brand grew from $200 million in 1982 to $1.9 billion in 1997. By 1998 the average girl in the U.S. owned nine Barbies, and the brand amounted to some 40% of Mattel’s sales.Barad’s successes brought her a series of promotions. by 1997 she was promoted to CEO.;3. Great Depression(美国经济大萧条时期） The Great Depression was a severe worldwide economic depression in the decade preceding World War II. The timing of the Great Depression varied across nations, but in most countries it started in about 1929 and lasted until the late 1930s or early 1940s. It was the longest, most widespread, and deepest depression of the 20th century. In the 21st century, the Great Depression is commonly used as an example of how far the worlds economy can decline. The depression originated in the U.S., starting with the fall in stock prices that began around September 4, 1929 and became worldwide news with the stock market crash of O