MBA电子商务Topic1课件.ppt

* “Topic 1- E-business Basics” Jun XU Southern Cross Business School Southern Cross University 高硷绎尹荡嘴叔壁华叭项涪电敌裤悍釜善誓佳俘怜抿打痰额沥牌陆态搪侨MBA电子商务Topic1课件MBA电子商务Topic1课件 * Learning Objectives Define e-business and identify different types of e-business, different e-business business models, and components of e-business. Discuss benefits and limitations of e-business Discuss the development of e-business in relation to changes in the business environment. Discuss the impact of e-business on competition Discuss the impact of e-business on industry structure Evaluate the likely impact of e-business on an industry 甄稍耻嘱舷疙喀暮珊席攀斜鸥至时酗竣告怪熄汗谤墟捌仙檬粕有仗帮粟观MBA电子商务Topic1课件MBA电子商务Topic1课件 * Introduce E-Commerce/E-Business “Few concepts have revolutionized business more profoundly than e-commerce. E-commerce is changing the shape of competition, the speed of action, and the streamlining of interactions, products, and payments from customers to companies and from companies to suppliers.” (kalakota Whinston 1997) 伺烂殃宝娩踊莉卷乖品寺畸点翔迄窟逼谷睫啤渴诛刨厂闯拳炳绽此弓坠脑MBA电子商务Topic1课件MBA电子商务Topic1课件 * Background The Internet has emerged as a major, perhaps eventually the major, worldwide distribution channel for goods, services, managerial and professional jobs This is profoundly changing economics, markets and industry structure, products and services and their flow, consumer segmentation, consumer values, consumer behavior, jobs, and labor markets The impact may be even greater on societies and politics, and on the way we see the world and ourselves in it The internet has rewritten the rules for business and transformed many industries, e.g., book, travel, music, accommodation, internet phone, real estate…. 蕉孩腮弥籽逊浪酪儒拭焦龋瞒俭寥鲍涨木鲸涟胎迪垛辙扁墓拳抚榷陪融底MBA电子商务Topic1课件MBA电子商务Topic1课件 * EC Development From EFT (for large firms) to EDI (need private networks) to Web-based EDI, Extranet, Intranet, Electronic Marketplace, …..EC is getting more and more popular and expand rapidly… Why? As a result of the rapid developme