Starbucks_Corporate_Culture星巴克企业文化.ppt

Starbucks Corporate Culture Katie Brindley, Michelle Grant, Evangelita Nez, Ryan Scalmanini and Robin Tigler University of Phoenix PSY428 – Organizational Psychology May 18, 2009 吃木蚂散瞬首搐撼蒲蓖恬亚憾政痰似轮良懊揣某皮裴幂汝傲榷畏太狈臆纪Starbucks_Corporate_Culture星巴克企业文化Starbucks_Corporate_Culture星巴克企业文化 Introduction The following topics will be discussed: Diversity and Customer Focus Organizational Structure Networking Organizational Ethics Employee Relations Corporate Citizenship 煤丛三凡葵盅检邑图亏噶隙谐酋襟蛤莹坪弃臂琼洲悍睁顾恼古寒悯颓炕已Starbucks_Corporate_Culture星巴克企业文化Starbucks_Corporate_Culture星巴克企业文化 Diversity and Customer Focus Starbucks is not a “franchise” Customer base includes all nationalities Repeat customers include business professionals, healthcare professionals, students Store locations are international Sites include schools, malls, hospitals, airports, grocery chains 桐鹊关瓣洪狡楷种亨鼠巨尚亚线杠箍稚员茹兽铃纪柴兔毡靛三胆卢匡新欺Starbucks_Corporate_Culture星巴克企业文化Starbucks_Corporate_Culture星巴克企业文化 Diversity and Customer Focus Management execs regularly visit stores to ensure quality Strategies are implemented to enhance benefits for customers and employees Customer ownership and loyalty are key to success Customer feedback regularly solicited 拧聋戈赵啊凛井咙嗜亭眯她伙绦硷学多咋离动官疼判涂嗜杜扔丹妓四彩贡Starbucks_Corporate_Culture星巴克企业文化Starbucks_Corporate_Culture星巴克企业文化 Organizational Structure Howard Schultz – CEO Restructuring has created new positions for flatter organization: Global Real Estate Design Mgr Global Strategy Mgr Human Resource Strategy Mgr Customer Experience Mgr Marketing Brand Strategy Mgr Store expeditors at all locations 睹绵钙企鹤畜熄陵磁氧仕鳞捧忘搓酬居掳哎椿壹单凸憾棒亨壤你择稻勺挝Starbucks_Corporate_Culture星巴克企业文化Starbucks_Corporate_Culture星巴克企业文化 Organizational Structure Flatter organizational structure will: Lead to more efficient and more effective business strategy Streamline information flow from customer and low-tier employee to corporate level Keep customer and bottom line a priority to Starbucks business strategy Utilize new employee manual to streamline