第10节 电子商务数字市场数字产品20141118.ppt

参考资料 Kenneth C. Laudon, Jane P. Laudon. Management Information Systems: managing the digital firm, 9th Edition Pearson - Prentice Hall, New Jersey, 2006 肯尼斯. 劳顿，简. 劳顿 箸. 薛华成 编译. 管理信息系统. 北京：机械工业出版社，2011. Challenge: trillions of product configurations, short lead times, many competitors Solution: Web extranet for order entry, customization, inventory, change orders, and shipping Demonstrates how IT and the Web coordinate the flow of information about orders, production, inventory and shipment Illustrates how systems in the digital firm connect demand, supply, and fulfillment to achieve operational excellence This slide continues the discussion of ways the Internet and Web technologies have changed B2B e-commerce, in this case by the ability to create exchanges. The text provides the example of FoodT, which automates spot purchases among buyers and sellers from more than 180 countries in the food and agriculture industry. * This slide introduces m-commerce, the use of wireless mobile devices for purchasing goods and services. M-commerce is especially well-suited for specific types of applications and services. Ask students what applications and services they use with their cell-phones. Have any purchased games or entertainment, and from what companies? * This graph illustrates the steady growth of m-commerce sales. Have any of the students purchased something using their cell phone or mobile laptop computer? * This slide continues the discussion of m-commerce. Ask students what their experience is of the data limitations and display screens for their mobile phones. Do any use wireless portals, and if so, which ones? * This slide introduces the types of electronic payment systems used to pay for goods on the Internet. Ask students which of these payment systems they have used, and to evaluate the system’s ease of use. * This slide continues the look at the different types of electronic payment systems. Have any students used electronic billing? * This slide look