BEC中级Module_4概要1.ppt

MODULE 4 4.1 Advertising Advertising Originally From Latin “ ADA verture”, meaning “ to draw attention” Purposes: ACCA Awareness 受众意识 Comprehension 易于理解 Conviction 令人信服 Action 敦促行动 Effects: selling power, attention value, memory value, Types of advertising Newspaper adverts TV commercial Billboard Internet advert Banner Spam Mailshot Sample Brochure Leaflet Word of mouth Words in Vocabulary on P36 Types of advertising A short presentation Advertising standards Do you think it is important to control adverts? Are there any adverts which you think should be stopped? Words in Reading on P38 Find out more about ASA on .uk Modals Should/ could/need/ must/may do… Should/ could/need/ must/may have done… 4.2 Delegating Reading How to delegate Listening A bad delegator Pronunciation stress Speaking delegating Writing A report Why to delegate? Management functions How to delegate? … A case from BBC program: Carrie: Hi Owen. Can I have a quick word? Owen: Yeah, sure. Carrie: I need to talk about the new finance system. I’m going to need your help sorting out a few things. Owen: Yeah, I can do that. Carrie: I was wondering if you could take responsibility for the freelance contracts. We’ve got a huge backlog of contracts. Owen: Yeah sure, no problem Carrie: And, are you happy with the computer system?….. Owen: Yes, I’m fine with the computer system. I’ve been on the training course. So when do you want me to start? Carrie: I’d like you to start this job probably as soon as possible. What’s your workload like? Owen: Um I don’t have much on at the moment. Carrie: So the deadline for this is the end of the month, so really I need you to get your bit done say 2 or 3 days before the end of the deadline. Then we’ll have time to get on and check a few things. Owen: Sure. I’ll get on with it straight away. Carrie: So 27th. Would that be alright? Owen: That’d be fine. Carrie: Great. If you need anything, you know I’m here.