ⅳ. practical writing.ppt

Unit 8 New Product Launch Secretary English Objectives To grasp words and expressions about new product launch. To get familiar with situations related with the topic above. To understand the definitions,the patterns and the formats of press release and poster. To be able to write press release and poster according to the given information. Contents Ⅰ. Lead-in Ⅱ. Language Points Ⅲ. Classroom Activities Ⅳ. Practical Writing Ⅴ. Exercises Ⅵ. Key to Exercises VII. Assignments Ⅰ. Lead-in Writing press release and poster are the basical skills required on a secretary, as they are important types of documents in office work . After learning this unit, you are supposed to be able to grasp the basic skills of writing the two types of documents. Ⅱ. Language Points 1. specific [spi‘sifik] n. 特效药,特性,详情; adj. 特殊的,明确的,具有特效的 I want a specific answer. 我想要一个明确的回答。 There is no specific for curing lung cancer. 没有治疗肺癌的特效药。 2. boast [b?ust] n. 吹牛 v. 吹牛,自夸 It is nothing to boast of. 这没有什么可夸耀的。 Great boast, small roast. [谚]说得多, 做得少。 Ⅱ. Language Points 3. compromise [k?mpr?maiz] n. 妥协，折衷 v. 妥协处理, 危害 How shall we compromise? 我们双方各让多少？ We struck a compromise. 我们达成了妥协。 4.access [?kses] n. 进入，使用，接近，通道 The only access to the town is across the bridge. 到镇上唯一的通路是经过一座桥。 Citizens may have free access to the library. 市民可以自由使用图书馆。 Ⅱ. Language Points 5. surpass [s? ‘pɑ:s] v. 超过 The latecomers surpass the early starters. 后来居上。 The result surpassed their hopes. 结果比他们所期望的要好。 6.respectively [re‘spektli] adv. 相应地， 各自地 She gave beer to the man and a toy to the baby, respectively. 她分别给男人啤酒，给婴儿一个玩具。 What do they mean respectively? 他们分别是什么意思？ Ⅱ. Language Points 7. come up with 想出、得出 Did you come up with any ideas? 有没有想到什么新的意见？ I come up with the final product. 我提出完成品。 8. figure out 算出 (想出,理解,断定,解决) I can‘t figure him out--he is a mystery。 我无法理解他－－他是个神秘莫测的人。 We figure ou