《摇摆de婚约》aodi置入方案(9.13).pptVIP

《摇摆de婚约》剧情大纲 Plot outline of Swing Marriage Agreement 时尚杂志社编辑顺佳，工作和爱情上是非常认真的都市白领女孩子。和男朋友巨源相爱多年， 正在准备结婚的时候，巨源被风韵优雅的女上司米亚吸引。俊浩的介入缓解了顺佳的痛苦， 两个人相互鼓励，相互帮助，最终在工作和生活中感悟到真情并得到了收获…… （Q5作为主要赞助商随着剧情的波动，车的性能得到全面提升） Wang Shunjia has a white-collar job working as a COSMO magazine editor, who is serious either to her work or to her relationship. She has been with her boyfriend Juyuan for years before Juyuan fell in love with his boss, an elegant and gorgeous lady, when he was preparing to get married to Shunjia. However, Junhao’s involvement eased Shunjia’s emotional suffering. Junhao and Shunjia began helping each other, encouraging each other with their work and lives. And then they felt chemistry each other and received the fruit of love at last. (As the major sponsor , Q5’s features will be comprehensive upgraded as the storyline goes) * 公关部/PR, ASD 电影《摇摆de婚约》置入方案Product placement plan of the movie ——Swing Marriage Agreement Version: 2009.09 影片故事情节创作角度易于引起观众共鸣,符合现代生活节奏和内容. The scenario prospective of the movie appeals to the echo from the public and comply with the modern lifes value. 故事角色符合奥迪品牌目标受众群体-“社会主流精英” The roles in the film are inline with Audi prospects. 植入车型多样,充分展示奥迪系列产品. Through product placement that various products of Audi brand can be shown in the movie. 赞助回报多样 The rewards are in variety. 目的和意 Objective 《摇摆de婚约》影片背景 Background of Swing Marriage Agreement 奥迪Q5作为第一款在中国国内生产的奥迪SUV车型，备受社会瞩目，Q5为影片中主要置入车型，通过故事情节充分展示奥迪Q5的用户定位和产品特性。 As the first SUV model made in China mainland, Audi Q5 has drawn great attention from China society. Simultaneously, Q5 used as main product placement in the movie, has fully shown its user orientation and product features through the storyline. 影片将于2010年3月上映，与Q5国内上市宣传时间相吻合。 The film will be released in March 2010, are coincide with the listing time of Audi Q5 coming in the market . 电影由时尚集团投资拍摄，自身实力强大且资源丰富。 Trends group cooperation is the main sponsor to investment the movie, which a