Presentation skill_PPT制作与演讲技巧.pdf

PRSENTATION SKILL SKILL Coffee Liu 13 Dec,2012 1. How to make a structured and professional PPT? 如何制作结构化和专业的PPT？ 2. How to make an influential presentation and convince your audience? 如何进行有说服力的演讲和使听众信服 ？ Definition定义 Propose an idea 发表观点 Convince your audienceConvince your audience 使听众信服 For buy-in 使接受 4Ps ModelModel [ Prepare ][ Prepare ] W – W – H – T What? – Identify objectives 确认目标 Objectives 目标 Why should the presentation be ExampleExample 例子例子 done? 为什么？ Give open speech in a What can I get from it? 能得到什么？ university 在大学公开演讲 How long shall I prepare for it? Present annual report to the 要准备多久？ shareholders 向股东做年度报告 What type of presentation will it be? Show new product to the 形式如何？ customers 向客户介绍新产品 …… W – W – H – T Who? – Know your audience 了解听众 Needs to Know Cares what Participant list 名单 关心什么 需要知道什么 Decision maker ExpectationExpectation WhoWho 是谁是谁 决策者决策者 期望值 Taboo 禁忌 Audience Background 背景 profile Questions 听众概况 Character 性格 问题 Interest 兴趣 W – W – H – T How? – By what mea