国际展览专业术语.doc

国际展览专业术语 第一部分 展览会一般概念与组织管理 Advanced order 指参展商抵达展馆之前对所需设备和服务的提前订购。 Exhibition services ordered prior to arriving at the facility. Association booth 指一个协会组织在展览上租用的、用于向会员和潜在会员介绍协会宗旨和服务项目的宣传展台。 An exhibit booth at which an association provides information about its purpose and service to members and prospect members. At-site 展览会现场，通常称为On-site。 Location of the event or exhibit. More commonly called on-site. Attendance 展览会人数，包括参展商和参观商等展览会上的各种类型的人。 Number of people at show or exhibit. Attendee 展览会参加者，一般指展览会或会议的代表、参观商和观众，但不包括参展商。 One who attends an exposition. May also be referred to as delegate or visitor, but should not be used for “exhibitor”. Attendee brochure 发给参观商或观众、吸引他们赴展览会参观的宣传材料。 Direct mail piece sent to current and prospective attendees that promotes the benefits of attending a specific show. Audit 对展览会主办者发布的有关展览会参展商和参观商统计数据进行审计，一般由中立机构进行。 A verification of attendance figures submitted by show organizer. Can be done internally, but more likely to be conducted by an independent firm. Booking 预定 An arrangement with a company for use of facilities,goods orservices. Booth 展位（摊位），在美国，一个标准的站位是10*10平方英尺。 One or more standard units of exhibit space. In U.S.A a standard unit is generally know to be a 10’*10’space. Booth area 摊位面积 The amount of floor space occupied by an exhibitor. Booth number 摊位号 Number designated by show management for each exhibitor’s space. Booth personnel 展台工作人员 Staff assigned to represent exhibitor in space. Co-locate 在同一地点同时举办两个相关展览会，国内常称为“套展”。 To hold two related shows at the same time and in the same place. Consumer show 面向公众开放的展览会，一般需要买票进入，这种展览会又称公共展。 An exposition that is open to the public. Typically, an admission fee is charged. Also knows as a “public” show. Contractor 为展览会组织者、参展商提供服务的服务供应商。 An individual or organization providing services to an exposition and or its exhibitors. Typically refers to either a general service contractor or specialty contractor. Convention 泛指大型会议、展览或者两者兼而有之。 A broad term that can refer to a large meeting, an