5.4修改抱抱熊早教产品营销策略分析.doc

分类号： F717.6 2014 届本科生毕业论文 题目： 抱抱熊早教产品营销策略分析 作 者 姓 名： 王应俊 学 号： 系(院)、专业： 经济管理学院、市场营销专业 指导教师姓名： 指导教师职称： 年 月 日 Classification Code： F 2014 Undergraduate Graduation Thesis Title: Baby bear educational products marketing strategy analysis Name: Student ID: Department, Specialty: Economics Management, Marketing Advisor: Advisor Title: 年 月 日 摘 要 我国早教行业正式起步于上世纪90年代，随着当代社会政策和经济水平的高速发展，早教行业也随着经济水平的发展得到不断提高，特别是在2015年，中国开放“二胎政策”以后，家长们对早教领域得到广泛重视，这也促成了早教行业出现“井喷”现象，各种早教产品和服务机构层出不穷，特别是以音像类早教产品、益智类玩具用品、早教学习机等占据了早教行业相当大的市场份额。 目前我国的早期教育市场的供求不平衡、既给我国的早期教育带来了机会、也暴露出了其中存在的问题，本文以抱抱熊早教产品营销策略为例，根据市场营销理念结构分析其如何将育儿观念与市场营销结合起来、实现产业与理念的双赢局面，给我国早教机构的现代化管理创新以及未来早教产品和教育理念提供理论依据，促进其未来发展。 关键字：早教机构； 市场营销； 策略  Abstract China early taught industry official started Yu Shang century 90 generation, with contemporary social policy and economic level of high-speed development, early taught industry also with economic level of development get constantly improve, especially in 2015, China Open child policy yihou, parents are on early taught field get widely attention, this also contributed to has early taught industry appeared blowout phenomenon, various early taught products and service institutions endlessly, especially to audio class early taught products, and puzzle class toy supplies, and Early childhood learning machines accounted for early education a considerable market share. Currently China of early education market of supply and demand not balance, and both to China of early education brings has opportunities, and also exposed out has which exists of problem, paper to hold hold bear early taught pr