外贸英语函电Chapter 1 Business Letter.ppt

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Chapter One Business Letters;Section 1:The Layout of Business Letter ;The structure of a business letter; The form of a business letter ; 1.full blocked style(全齐头式); 2.indented style;3.modified blocked style;;Parts of a business letter;;;;Courtesy titles: Mr. --- for a man Mrs. --- for a married woman Miss --- for a girl or unmarried woman Ms. --- for either a married or unmarried woman Dr. --- for one who holds a doctor’s degree Prof. / Professor --- for a professor Messrs --- the plural form of Mr.(used only for companies or firms whose name includes a personal element) 如果用在公司前面的话,只能放在以人的名字命名的公司前面 Esq. --- for judges, magistrates, barristers in America and for a single person in Britain, following the name and separated from it with a comma, e.g. John Hayling, Esq.;Rules of using some of these titles;;; Pay attention to the postal service abbreviation for state ( province) and others P14 注意地址缩写的表达方式 NY–New York, Pa./Peen – Pennsylvania, Ca. – California Vic.– Victoria Que. – Quebec MA – Massachusetts Rd. – Road St. – Street Ave. – Avenue ;;6.The salutation (称呼) Dear Sir, Dear Madam, (for both single and married women) Dear Sir or Madam, Dear Sirs, (Mesdames) (BrE, for addressing two or more, as where a letter is addressed to a firm) Gentlemen: (AmE) (followed by a colon) Dear Mr. Mason, Dear David, [The courtesy title here should be in complete agreement with the one used in the inside address] 与封内称呼一致;7. The subject line. (事由) Call attention to the reason, relative reference or brief subject E.g. Re: Your Order No. 1513 关于贵方1513号订单事宜 Subject: Men’s Shirts ;;9. Complimentary Close(结尾套语) Be in keeping with the salutations, usual matches as follows: Salutation Close Occasion Dear Sir(s) Yours faithfully, standard/formal Madam Faithfully yours, (AmE) Gentle

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