CDocumentsandSettingsAdministrator桌面2011小结营销论文.docVIP

PAGE  PAGE 16 摘要 电话销售作为一种营销手段能使企业在一定的时间内，快速地将信息传递给目标客户，及时抢占目标市场。电话销售已经成为帮助企业增加利润的一种有效销售模式，在激烈的市场竞争中，电话营销作为一种能够帮助企业获取更多利润的营销模式，正在越来越多地为众多企业所采用，其特点省时、省力、省钱，并能快速获利。电话营销是当今商业领域发展最快的行业，每天预计以30％速度递增。要将商品或服务销售出去，要把生意做成，得讲究方式方法，虽然打电话时无法面对面接触顾客，无法观察了解顾客心理，但可以节省时间加强沟通，同时也是系列产品销售模式中必不可少的重要环节。一名与营销有关的人员在成长过程中，电话营销沟通也是极其重要的一部分，掌握了电话营销沟通技巧同时也就掌握住了那根电话线赚来的钱。　 关键词：电??? 营销 技巧 Abstract Telephone sales as a marketing tool to enable businesses in a certain period of time, and rapid transmission of information to target customers. timely seize target market. Telephone sales have become to help enterprises increase their profits by an effective sales model and its time-saving features, in the fierce market competition, as a telephone marketing to help enterprises more profitable marketing mode, are more and more large enterprises to adopt, effort, money, and quick profits. Telephone marketing is the fastest-growing commercial areas of the industry, is expected to daily growth rate of 30%. Should sales of goods or services out, we should create business, in particular about ways and means Although unable to call a face-to-face col observation, but we can save time to strengthen communication It is also a series of product sales model is the essential part. One with the marketing staff in the process of growing up, telephone marketing communication is very important part of Marketing mastered the telephone communication skills while also hold a telephone line aucknagen earned money. Keywords : telephone marketing 目录 摘要……………………………………………………………………I Abstract………………………………………………………………II 一、说话的技巧…………………………………………………………1 正确使用礼貌用语…………………………………………………1 注意语言简练………………………………………………………2 注意语言的音调和语速……………………………………………2 二、练出好口才…………………………………………………………3 （一）语调要低沉、语速要时快时慢…………………………………3 （二）发音清晰、音调大小要适中……………………………………3 （三）措词高雅、懂得停顿……………………………………………3 三、语言、语气更美妙…………………………………………………4 四、沟通者的形象训练…………………………………………………5 （一）行动与通话风格…………………………………………………5 （二）强化语录…………………………………………………………5 五、电话营销沟通技巧……………………………………………