西山省中小企业开拓国际市场的环境分析与策略论文本科论文.doc

山西省中小企业开拓国际市场的环境分析与策略 摘要 关键词：Environmental analysis and strategy of develop the international market for small and medium sized enterprises in Shanxi Province ABSTRACT At the present stage, the overall situation of international economy and trade are making important new changes, the foreign trade and economic environment of China are making important new changes too, the development of international trade and economy are full of unprecedented opportunities and challenges. From the perspective of international, by the impact of the growth rate of the last years international trade economy, this year’s international trade environment is still not been improved significantly. And from the domestic perspective, Chinese government to support the strategy of small and medium-sized enterprises to “go out” provides more policies and measures to help, exports are expected to maintain growth at a moderate speed, but unknown risks and factors still exist. In this thesis, by studying the international and domestic foreign trade and economic environment, ChengXin trade co., LTD in Shanxi Province as the breakthrough point, in-depth analysis of small and medium enterprises in Shanxi Province to develop the international market and existing problems, and put forward the corresponding countermeasures. Under the influence of domestic and international foreign trade and economic environment, as long as to recognize its advantages and obstacles, make best use of advantages, I believe that the batch of small and medium-sized enterprises in Shanxi Province will have a great development in the New Year. Key words: Small and medium-sized enterprises;?Foreign trade and economic; International market 目 录 一、概述 1 （一）概念 1 （二）原因 1 （三）前提 2 二、山西省中小企业对外贸易发展环境现状 2 （一）国际经济贸易总体形势 2 （二）我国的外贸经济发展环境现状 3 （三）山西省的外贸经济发展现状 4 三、山西省诚鑫商贸有限公司开拓国际市场的个案研究 5 （一）优势 5 1.成本优势 5 2.经营灵活优势 5 3.适销产品优势 6 4.山西省政府的支持政策与措施 6 （二）问题与相关对策 7 1.国际经营知识经验不足，需要更新旧有观念 7 2.专业人才较少，需要大力培养及引进 7 3.对品牌、信用度重视不够，需要重视广告宣传 8 4.应对